Wash by amika The Kure Repair Shampoo 300ml

Product Information

we’ve replaced keratin with hydrolyzed quinoa, a vegan protein, so the new kure collection is 100% vegan + does not build up on hair when used as directed. made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, + chemical treatments.

I’m going to alternate between this and my moisture shampoo to avoid a protein overload, but wow this stuff works wonders! A: the bond cure technology used in the kure bond repair shampoo is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage. innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear + tear. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage.Centred around dry, damaged tresses, The Kure Bond Repair Shampoo works into a luxurious lather to gently cleanse and simultaneously repair and strengthen lengths on the brink of breakage. A: we upgraded the new kure bond repair shampoo + conditioner with a stronger formula that includes bond cure technology + vegan proteins.

Packed with bond cure technology, it targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.hydrogen bonds are the most fragile bonds in hair, + are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, + more.

The kure shampoo and conditioner is the most awesome products that I have ever used on my hair, and I have tried a lot of products! Before this I always used very moisturising shampoos which made my curls very fluffy so I decided to try this shampoo as it has protein in it and my curl definition has come back! I will continue to use this once in a while when I want a change from my normcore routine to avoid build up. plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, + minerals, + can provide keratin-like benefits from a plant source. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.What's more, it is infused with plant butters and vegan proteins to lend the formula an abundance of conditioning omega fatty acids, vitamins and minerals. It does seem to do some reconstruction of hair but for my hair type it isn’t great- creates a bit too much frizz - my nemesis.

It is light on my hair and helps with holding a curl better, so I am totally sold on amika and the kure!

Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet! A: for adding toning benefits, we recommend alternating the kure with bust your brass shampoo + conditioner every other wash. It doesn't cause my super-sensitive scalp to itch, and has a nice, fresh scent that I have had no trouble with even though i'm allergic to many fragrance-added products. A: the kure collection strengthens + repairs hair in as little as one use, + the closer instantly seals 96% of split ends!