IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml

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Zero Sugar drinks brand Irn-Bru Xtrais rolling out two limited edition summer flavours to help retailers maximise the seasonal soft drinks sales peak. Iceland is unable to accept liability for any inaccuracies or incorrect information contained on this site. Kirsten: I was expecting a really artificial vanilla flavour but this one actually was quite subtle I was pleasantly surprised. We told how the drinks giant asked punters to pick their favourite by voting on the Irn Bru Facebook page. Irn-Bru XtraTropical and Ice Cream will both be available from 9th May, launching in a 69p PMP for impulse retailers and plain can multipack for grocery.

Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions. Adrian Troy, AG Barr Head of Marketing, said: “We know that Irn-Bru Xtra is a total knockout but we wanted to give Bru fans an Xtra treat this summer with two new phenomenal flavours. Irn-Bru lovers can get behind their favourite on the official Facebook page by using emojis to vote for different flavours.

Rio has been marketed, sold and distributed on an exclusive licence basis by Barr’s Boost drinks division since 2021. He told investors: “We have made significant financial and strategic progress in the first half and have exciting plans in place for the balance of the year to sustain our growth momentum.

Creators Scoffable came up with the idea when the old formula was axed after a sugary drinks tax was introduced. Another rated the Tropical flavour 8/10 as it "tasted like pineapple with the Irn-Bru flavour at the end. Fans of the much-loved Scottish drink have been urged to vote on two of their favourite flavours from a choice of Tropical, Ice Cream, Marshmallow and Candy Floss.

Whether you’re Clan Tropical, Ice Cream, Marshmallow or Candy Floss, the two winning flavours will be something totally new for BRU fans to enjoy. In 1901, steel workers working on the re-building of Glasgow Central Station were drinking too much beer to quench their thirst. However, it manages to retain the flavour that makes Irn-Bru a stalwart of the soft drinks industry and wider Scottish culture while introducing a pineapple twist which blends surprisingly well.

He adds: “We also have an attention-grabbing media plan that will get consumers really excited about these flavours. While an important contributor to a previously announced margin rebuild programme, the transaction is not expected to have a material impact on the group’s profits for the current financial year, ending January 28, 2024, they noted. Fans of Irn-Bru have been urged to vote for two new limited edition flavours of Scotland’s favourite drink for the summer. The pineapple flavour is obvious as soon as you open the can, and I was concerned that it may be overpowering.

Irn-Bru Xtra’s new flavours will not stick around forever with the limited edition beverages only available from mid-May until the end of the summer at 69p per can. The last limited edition that we made in single serve as well as take home packs was Fiery Irn-Bru, which achieved a 70% trial rate among consumers in Scotland. For fans of the binned beverage, this new version of Irn-Bru could be what you need to get your fix until the end of summer. The fizzy juice giant launched their limited edition Tropical and Ice Cream flavoured edition Irn-Bru Xtra option as a new treat for the summertime. Our showbiz reporters, Magdalene Dalziel and Kirsten McStay put four flavours to the test, rating Tropical and Ice Cream highly.