Colgate Gum Invigorate Revitalise Toothpaste 75 ml

Product Information

This bright blue toothpaste comes with a long list of claims – it will, according to the blurb, prevent cavities, prevent plaque, protect against sensitivity, prevent tartar, prevent enamel erosion, freshen breath and whiten teeth. These include green tea, used for its deodorising action and extra fluoride to prevent dental cavities. I have found this to be a good product for my teeth and mouth, a different taste due to the ginseng extract which is different to my usual mint product.

Don’t assume this means compromising on cleaning power though – this toothpaste left our teeth feeling amazingly clean and, when used during a sensitivity flare-up, there was a definite soothing effect (apparently thanks to something known as “ActivCalm technology”). The taste was pleasant and really longlasting, but can't quite put my finger on what it is, slightly minty with a touch of something else, but definitely not overpowering, and best of all, not gritty like a lot of other toothpastes. Quantifying the claims about whitening is hard to prove when so many pastes offer whitening power, but we certainly felt this did a fantastic job of lightening certain stains (we’re avid tea drinkers, and these are the stains we’re most likely to suffer from). Want whiter brighter teeth but don’t want to slather them in chemicals or undergo expensive professional treatments? Sorbitol, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Glycerin, Aroma, Zinc Oxide, Cellulose Gum, Zinc Citrate, Tetrasodium Pyrophosphate, Benzyl Alcohol, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride, Xanthan Gum, Mica, Sucralose, Panax Ginseng Root Extract, Eugenol, Limonene, Linalool, CI 77492, CI 77891.Whether this particular bit stacks up is hard to prove, but it definitely did a fantastic job of giving our teeth a deep clean while helping to reduce light stains, and the flavour – a combination of verbena and mint – was rather lovely, too. Don’t rinse your mouth immediately after brushing, because this will rinse away the fluoride used in the toothpaste, and will limit its beneficial effects.

The 95 per cent-natural formula keeps teeth clean while helping the mouth achieve optimal bacterial balance, rather than relying on chemicals to blast baddies (and goodies) into oblivion. Our main gripe with this fluoride-heavy toothpaste relates to the dispensing mechanism, which squirts out long, thin strands of toothpaste which we then had to balance on our toothbrush.This is another toothpaste with a slightly granular look and feel – it’s not only bright white but really thick, which made keeping it on our toothbrush a breeze.

Then again, perhaps we should be wondering why we’ve become so accustomed to dazzlingly white toothpastes, and should be questioning which ingredients are used to create this effect. This bright white toothpaste didn’t offer the overload of mint we’re increasingly coming across in our toothpastes – which is a good thing in our book, because as brushers prone to gum sensitivity, we often find it’s the mintiest toothpastes that irritate our gums the most. This is a toothpaste which left our mouth and teeth feeling brilliantly clean without the irritation we’ve come to associate with pastes that double down on the cleaning power. Because children often brush more rigorously than adults, they may need their toothbrushes replaced more often.If you’re prone to sensitivity, look for whitening toothpastes which use naturally-derived silicas or hydrated silica to provide the abrasion, rather than overly granulated formulas. The silver lining to our addiction to both tea and anything sweet meant our mouths were the perfect testing ground for these toothpastes. It’s very white and rather drippy – you’ll need to start brushing as soon as you’ve loaded up your toothbrush unless you want to leave toothpaste trails all over your sink. The NHS’s official advice states that adults should use a toothpaste which contains at least 1,350 parts per million (ppm) fluoride.