East End Lijjat Papad Plain 200 g (Pack of 20)

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For example, every ben is allowed to choose her area of work. An employee can also become a part of the managing committee through a democratic process of elections. Other benefits include applying for a loan, opting for Lijjat scholarships for their children, and basic literacy programmes in every branch.

Lijjat started out as a cottage industry in an urban area, but spread to the rural areas. [3] It is considered one of the most remarkable entrepreneurial initiatives by women that is identified with female empowerment in India. [4] Due to standardization in the Papad, 4.8 Billion Papads made by 45,000 Lijjat sisters all over India with similar tastes. of India’s population was below the poverty line, and earning capacity of families was not enough to afford a decent standard of living. In 1959, seven Gujarati women living in the Girgaum locality of Mumbai came together and took over a loss-making papad venture. These seven women were:The cooperative has not only developed a number of quality products and brands – including wafers and breads; Lijatt has enhanced the skill of its members via capacity building and communitarian programs. The small team did not spend resources on hiring a marketing team, publicist or workforce, and instead channelled all its energy towards ‘quality consciousness’. Within just two years, the same company with the same engineers and the exact same resources, went on to create history and become a legendary company that made products that changed the world forever.

Looking at the acceptance of their product in the market, the ‘seven sisters’ borrowed money from Chhaganlal Karamsi Parekh, who also became their mentor. Fondly known as ‘Chhagan Bappa’, he was a noted social worker who served in multiple relief operations, including the earthquakes in Assam and Kutch in the 1950s. Grants have also been provided to help members improve their ability to use information technology tools such as computers. These funds, moreover, are often extended to include the sisters’ families, especially their daughters. Lijjat' provides scholarships to the children of the sister members who pass out in 10th and 12th standard examinations every year so as to enable the Lady Members to encourage their children for education.To counter such cases of infringement, Lijjat not only relies on the relevant national authorities to prosecute those accused of wrongdoing; the cooperative also actively educates customers and clients on how to detect and prevent violation of its IP.

Apart from its consumers, the brand has left an everlasting mark as a proud swadeshi company that has empowered thousands of lives. This papad brand has successfully managed to be a silent yet integral part of everyone’s life in more ways than one. Lijjat’s success story is all set to play out in a movie directed by Ashutosh Gowarikar. Karram Kurram is named after the brand’s iconic 1990s jingle, which featured their one-time mascot, a pink puppet bunny. But as Swati Paradkar, the co-operative’s president knows, it’s not the bottomline that’s the highlight, it’s the long-running operation itself. “It gives women the flexibility to carry out their household chores and look after their children while also working and earning,” says Paradkar. Chhaganlal Parekh, popularly known as Chaganbapa, became their guide. [3] Initially, the women were making two different qualities of papads, to sell the inferior one at a cheaper rate. Chaganbapa advised them to make a standard papad and asked them never to compromise on quality. He emphasised to them the importance of running it as a business enterprise and maintaining proper accounts. [10] The brand I’m talking about is none other than Shree Mahila Gruha Udhoy Lijjat Papad — a pappadam manufacturing company, a household name in India.

In their Valod centre, they opened up an education and hobby centre for women. Courses such as typing, cooking, sewing, knitting and toy-making etc., were taught here. a b c d e f g h Malathi Ramanathan. "Grassroots Developments in Women's Empowerment in India: Case Study of Shri Mahila Griha Udyog Lijjat Papad (1959–2000)" (PDF). Archived from the original (PDF) on 15 March 2007 . Retrieved 15 January 2007. Pathak, Ramnarayan Nagardas, Punyashlok Chhaganbapa, translated into English by Prof.V.T.Yardi, Published by Shri Mahila Griha Udyag Lijjat Papad, Jan. 1980, p.114-117