Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

Product Information

Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text.

The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter.uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd. I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points.

This book is mainly for graphic designers as it involves a comprehensive discussion of the design process, such as how to get inspired, start sketching, create several designs and so on. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more. However, if you look past that, this book is a good choice in building a good brand strategy foundation. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction. I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field.There are many books out there about branding and perhaps this one will have escaped your notice as a result. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'.