B2B Brand Management

Product Information

A change in leadership, a tired logo, a reputation overhaul or any number of other reasons can be enough for a B2B brand strategy overhaul. In our sample, most companies (64%) sit at one of the first two levels of maturity, while only 10% are at the highest level. By creating slogans that convey EVP, HR managers convey the identity, essence of the activity, products and benefits of working in the company.

This means that brands must provide evidence-based information, backed by data and statistics, to appeal to the analytical minds of their target audience. However, strong B2B brands are built on a balance of broad reach and activation campaign and B2B marketers must shift this balance towards more broadly targeted campaigns and away from exclusively focusing on loyalty. With offices in eight countries worldwide, Transmission has the global agility and experience to help B2B brands drive the now and define the next.For example, Wilkinson, Trinh, Lee and Brown showed that 60% of the sales of a plastic B2B brand came from 80% of its less loyal clients. Identify Your Brand Personality: Now you know who your brand is and what it’s here to do – work this into your brand’s every fibre. The more you refine and understand your answers to the earlier questions, you may realize that who you were in the past is quite different from who you are now. Therefore, they’re drawn to brands that show a deep and up-to-date understanding of their pain points.

In addition, the data shows that marketers at amplifying companies invest in talent across a wider range of skills than less-mature companies. Slack: Slack is a messaging platform for teams that helps businesses communicate, collaborate, and stay organized. Include how you work with organizations similar to theirs, what kind of processes and outcomes they should expect and what are the experiences of other similar firms that have worked with you. You need to create and distribute valuable and relevant content that showcases your expertise, solutions, and success stories.As a result of this type of marketing strategy, consumer companies must now sift through swathes of similar offerings – often with little guidance to differentiate between them.