FRIZZ-FREE SHINE: Long, flexible teeth remove knots and tangles, while the short teeth smooth the hair, resulting in a glossy, frizz-free finish that lasts all day. The Barbie x Tangle Teezer Mini Ultimate Detangler Hairbrushes as it treats wet and vulnerable strands with care, making it perfect for both wet and dry hair in the 2023 official Mattel collaboration. Helping to reduce breakage while confidently detangling wet or dry hair, the mini size is ideal for kids and adults alike, or those with short hair. With a handy keyring hole on the handle, you can take it wherever you go. This special collab is limited edition, so why not get the mini versionand complete the collection? The innovative flexible design has two-tiered teeth to effortlessly detangle any hair type, reducing breakage and leaving your hair smoother and healthier-looking. The long, flexible teeth remove knots and tangles, while the short teeth smooth the hair, resulting in a glossy, frizz-free finish that lasts all day.

It's your world, dream big with the Mini Totally Pink Barbie™ Brush. Two icons have come together to make hairstory in the collaboration of our dreams. Giving the Mini Ultimate Detangler a totally pink makeover, channel your inner Barbie™ and level up your detangling routine. For Tangle Teezer, repositioning the brush as an instrument that empowers consumers to be whoever they want became the key to success. So, instead of merely replicating Barbie’s traditional hairstyle, we took a fresh approach and emphasised the brush’s ability to transform and inspire. It's your world, dream big with the Totally Pink Barbie™ Brush. Two icons have come together to make hairstory in the collaboration of our dreams. Giving the Ultimate Detangler a totally pink makeover, channel your inner Barbie™ and level up your detangling routine.This special collab is limited edition, so why not get the full-size versionand complete the collection? GENTLE CARE FOR WET OR DRY HAIR: Experience the ultimate TLC for your hair with the Barbie x Tangle Teezer Mini Ultimate Detangler Hairbrush. Its expert design treats wet and vulnerable strands with utmost care, making it perfect for both wet and dry hair. 2023 Mattel collaboration. As TikTok’s favorite brush, Tangle Teezer’s success has reached new heights through viral influencer marketing campaigns and user-generated content. Recognising this, we included creators in the Barbie x Tangle Teezer collaboration to further amplify its impact. Leveraging a larger occasion can significantly amplify the impact of a campaign. So, we took advantage of the glamor and celebrity presence at the Cannes Film Festival to elevate Tangle Teezer’s partnership with Barbie.

SHOWER-FRIENDLY COMPANION: Enhance your shower routine with the Tangle Teezer Mini Ultimate Detangler. Use it to brush through shampoo and conditioner, and enjoy effortless detangling for hassle-free styling afterwards. Read on for the highlights, or join the experts to go behind the strategy in our Barbie x Tangle Teezer Masterclass – available to watch here. Of the myriad brand collaborations that have sprung up in the wake of Barbie’s biggest moment in history, the Barbie x Tangle Teezer brush has shown up as one of the most iconic, synergistic and emotionally potent. The world they’ve created together is beautiful because it gives us permission to return to our childhood, to remember what it’s like to let our imaginations run wild, and to be whoever we want to be, before we ever learned the meaning of embarassment. The collaboration works so well because both Barbie and Tangle Teezer have built their brands on the transformative powers of their products, tapping into the innate human desire to change who we are – and what we look like – in an instant. With the stroke of a brush, a change of outfit, or the beginning of a new day.It's the Ultimate Detangler you know and love, but miniature. Super small, super cute and super useful, it has the same patented two-tiered teeth technology as The Ultimate Detangler, but this handy size will be your best travel-buddy or fringe detangler. Barbie’s brand has undergone a remarkable transformation, embracing a wide range of cultures, abilities, and body types. So it was crucial for Tangle Teezer to echo this sentiment by showcasing the beauty of every hair length, color, and texture. Working with multicultural influencers who represented various hair types helped us communicate this message effectively. By casting a wide range of talents in the campaign and inviting diverse individuals to the event, we exemplified Barbie’s empowerment message for everyone, regardless of their hair type. The patented two-tiered teeth technology is gentle on vulnerable, shower-fresh hair, meaning less breakage, more of that running-your-fingers-through-your-hair feeling. The long teeth detangle, while the shorter teeth smooth - a team effort at its finest. Designed for use on wet hair and in the shower, The Ultimate Detangler effortlessly slips through your hair (and thanks to its handle, not out of your wet hands).

INNOVATIVE FLEXIBLE DESIGN: The two-tiered teeth of this brush effortlessly detangle any hair type, reducing breakage and leaving your hair smoother and healthier-looking. The Barbie x Tangle Teezer campaign serves as a testament to the power of brand reinvention and intelligent marketing intervention. It teaches us that revamping outdated brand messaging doesn’t mean discarding the original identity but rather recognising the need for evolution, listening to new consumers, and taking real action.Do you remember what it was like to be a kid? To play with your toys – and your imagination – for hours on end, when the lines between dream and reality were completely irrelevant and you could just be?