There will still be five puffer coats on the John Lewis shop floor, “just like we still have floral dresses. It is not about cancelling what women want,” noted Ferrer. (John Lewis’s bestselling dress for spring was a floral print – but a bold, abstract graphic rather than a ditsy blossom.) An off-shoulder red puffer coat by Balenciaga during Paris fashion week womenswear fall-winter 2016-17. Photograph: Victor Virgile/Gamma-Rapho/Getty Designed for mountaineering in 1992 it was adopted by young men during freezing New York winters, and then by rappers such as Method Man and LL Cool J, and then eventually by high fashion. While puffers remain one of the most-worn coats – and a key part of the rise of “streetwear” – they have come to transcend age or gender. Everyone, it seems, now has one.

Most puffers however are filled with feathers and down. A new wave of down-free coats is hoping to rectify this – Pangaia make puffer coats from recycled polyester filled with an innovative biodegradable, hypoallergenic insulation made from shredded flowers. Matt and Nat coats are filled with recycled polyester.