Living Proof is haircare that puts science first. Created in 2005 by a team of editorial hairstylists and professors from MIT in the States, the Living Proof range today boasts 45 products that are designed to get to the root of hair problems. Each product created by Living Proof utilises clinical technologies to create effective essentials for all hair types, including both dyed and natural hair. Santa Cruz natives Drain were one of the standouts of the day, riding high on the success of their California Cursed LP, which blended chest-beating hardcore with high-octane thrash and gallons of pit-ready swagger. Elevated to one of the scene’s leaders – thanks in no small part to frontman Sammy Ciaramitaro being one of the nicest guys in hardcore – expectations have been sky-high for the follow-up to deliver. And boy has it. For Living Proof, the quality of their products is in the numbers. The company has won over 150 awards, patented 20 unique ingredients and released 50 unique products to the international market. Living Proof is haircare for consumers who value science-driven formulations that cut out the unnecessary and focus on what's needed; high-quality ingredients that nourish and protect all kinds of hair at any age.